THE Privacy Policy

How THE Highland Exchange (THE) handles your data

Updated April 16, 2023

Introduction

In our mission to make commerce better for everyone at THE, we collect and use information about you, and our

This Privacy Policy will help you better understand how we collect, use, and share your personal information. If we change our privacy practices, we may update this privacy policy. If any changes are significant, we will let you know (for example, through THE admin or by email).

Our values

Trust is very important to THE platform and includes trusting us to do the right thing with your information. Three main values guide us as we develop our products and services. These values should help you better understand how we think about your information and privacy.

  • Your information belongs to you

We carefully analyze what types of information we need to provide our services, and we try to limit the information we collect to only what we really need. Where possible, we delete or anonymize this information when we no longer need it. When building and improving our services, our engineers work closely with our privacy and security teams to build with privacy in mind. In all of this work our guiding principle is that your information belongs to you, and we aim to only use your information to your benefit.

  • We protect your information from others

If a third party requests your personal information, we will refuse to share it unless you give us permission or we are legally required. When we are legally required to share your personal information, we will tell you in advance, unless we are legally forbidden.

  • We help merchants and partners meet their privacy obligations

Many of the merchants and partners using THE do not have the benefit of a dedicated privacy team, and it is important to us to help them meet their privacy obligations. To do this, we try to build our systems so they can easily be used in a privacy-friendly way.

Why we process your information

We generally process your information when we need to do so to fulfill a contractual obligation (for example, to process your payments to use THE  platform), or where we or someone we work with needs to use your personal information for a reason related to their business (for example, to provide you with a shipping service). 

One of the ways in which we are able to help merchants using THE is by using techniques like “machine learning”  to help us improve our services. When we use machine learning, we either: (1) still have a human being involved in the process (and so are not fully automated); or (2) use machine learning in ways that don’t have significant privacy implications (for example, reordering how apps might appear when you visit the app store).

Your rights over your information

We believe you should be able to access and control your personal information no matter where you live. Depending on how you use THE, you may have the right to request access to, correct, amend, delete, port to another service provider, restrict, or object to certain uses of your personal information (for example, direct marketing). We will not charge you more or provide you with a different level of service if you exercise any of these rights.

If you buy something from a THE-powered store and wish to exercise these rights over information about your purchase, you need to directly contact the merchant you interacted with. We are only a processor on their behalf, and cannot decide how to process their information. We will of course help our merchants to fulfill these requests by giving them the tools to do so and by answering their questions.

If you are a merchant, partner, Shop user, THE employee, or other individual that THE has a direct relationship with, please submit your data subject request to support@thehighlandexchange.com Please note that if you send us a request relating to your personal information, we have to make sure that it is you before we can respond. In order to do so, we may use a third party to collect and verify identification documents.

If you are not happy with our response to a request, you can contact us to resolve the issue. You also have the right to contact your local data protection or privacy authority at any time.

Finally, because there is no common understanding about what a “Do Not Track” signal is supposed to mean, we don’t respond to those signals in any particular way.

How we protect your information

Our teams work tirelessly to protect your information, and to ensure the security and integrity of our platform. However, we all know that no method of transmission over the Internet, and method of electronic storage, can be 100% secure. This means we cannot guarantee the absolute security of your personal information.

How you can reach us

If you would like to ask about, make a request relating to, or complain about how we process your personal information, please contact support@thehighlandexchange.com

THE Highland Exchange, a Scaria Brands Company